Nudging developers toward effective internal collaboration in Postman.
Get developers to share their work
Context
The product
Postman is an API platform for developers to design, build, test and iterate their APIs.
My role
As a Senior UX Writer, I was responsible for:
Evaluating existing user flows and information architecture.
Collaborating with teammates to define, create, and deliver experiments.
Ensuring content was scalable, adaptable, and easy to update across different platforms.
The team
People who worked on this project are: UX Writer (me)Product designerProduct ManagerData analystSoftware engineer
Project goals
Research showed that some users were exporting their API collections to send to teammates rather than sharing them directly within Postman. Our first experiment—adding an interruption to the export flow—had little impact on this behavior. So, I was brought in to review and enhance the experience. The business goal driving this project is to encourage users to adopt collaborative features like the sharing tool, ultimately helping to grow team sizes within Postman
Original Design
This is the modal where users go to export their work. A colleague added a banner to interrupt the flow and prompt users to share their work with teammates. Unfortunately, this design and messaging didn’t have much impact.
Methodology
I began with a quick semiotic analysis to identify elements that could trigger misinterpretation. Semiology, the study of signs and symbols and their meanings, is key in content analysis as it helps uncover underlying messages that may not be immediately obvious. By examining how users might interpret these signs, I aimed to ensure clarity and reduce any potential for misunderstanding
New Content
I started the sentence with an intent to capture the user’s attention. Then I presented them with a solution and value.
I also decided to move the content so users who see this modal on a regular basis would notice the new content.
69% increase!
The experiment was successful, with 69% of users who viewed this version choosing to share their collection rather than export it.
